06 Jan

The First Time I has Sex I was Afraid….

The First Time I has Sex I was Afraid….The Reason Was Because I was Alone…..and in the Dark!

It’s an old joke but one that never fails to catch peoples attention. In the business of promotional product marketing isn’t it all about catching someones attention?

So…why did you open this email?

The answers are simple…..

  1. It created curiosity? You wanted to know what the rest of the statement said.
  2. It was “outside of the box”. It did not say something like “new and improved” or “cheaper than the other guys”. You would not have opened the email if it had said this.

Promotional Marketing

In the world of Promotional Products there are 2 kinds of ideas…..

  1. The kind of promo that everyone does.
  2. The kind of promo that everyone should do but doesn’t do.

The kind of promo that everyone does!

If you’re a professional marketer and you are still promoting the idea of getting a logo on a Pen, T-shirt or Mug you belong to the first group , the kind of promo that everyone does.

If you belong to this group that is ok but, don’t expect higher than usual results, recipients of the promo to go “AWESOME!”  or the boss to say….”You are brilliant!

Nope…if you belong to the group the kind of promo that everyone does you will not be remembered.

 

On the other hand…If you are a professional marketer and look for ideas that set you apart then you likely belong to the group of idea gurus who markets with the kind of promo that everyone should do but doesn’t do.

This group tends to look for new ideas, retail trends that are now working their way into promo and promotional products that make people take a second look…...just like you did when you opened this email!

2018 Top New Trending Ideas for Promo!

Below are what we believe are ideas that will set you apart in 2018. For further info call us at 888-908-1481 or email us. 

Custom Socks

custom socks logo socks promotional product swag

custom socks logo socks promotional product swag

 

POP Phone Stands

pop phone stand and phone grip for tradeshow marketing, b2b and promotional product

pop phone stand and phone grip for tradeshow marketing, b2b and promotional product

EDC Tools

ad_specialty_credit_card_multi_tool_for_promotional_product_trade_show_giveaway_and_b2b_logo_marketing._1024x1024

ad_specialty_credit_card_multi_tool_for_promotional_product_trade_show_giveaway_and_b2b_logo_marketing._1024x1024

 

14 Mar

Promo Distributors Get Crushed in 2018.

Promo Distributors Get Crushed by Not Being Innovative!

I have been on the supply side of this business for 25 years. In the past 15 years (as a supplier) I have become a total stats geek. This has given me some insights.

I have watched our industry change significantly and have some information that I think our Average ASI Distributor should pay attention to.

If not…..well….they may get crushed!

Point forms (as who has time to read ?)

  1. The average age of distributors is now 53 years old (ASI stat).
  2. The average age of marketing managers is 34 years old (AD Weekly)
  3. Millenials are very comfortable buying online ( Amazon press release 2017 states 87% of Millenials will buy online) 
  4. Distributors tend to sell in their comfort zone….”He’s a T-shirt guy, or he’s a Mug Guy” are common phrases to our industry.
  5. T-shirts and Mugs are easy to find online. 

If you take into account all of the above irrefutable points you will come to the following conclusions.

  1. The marketing managers of today are comparing you to what they find online. They are MORE COMFORTABLE buying online than they are in dealing with you face-to-face! Say what you want about “personal touch and service”, Millenials hate face to face and feel more comfortable texting and ordering online.
  2. You need to get outside of your comfort zone (“He’s a T-shirt guy, or he’s a Mug Guy”) and get some new ideas in front of your clients. 

Here is where I come into play.

I don’t supply the boring things….I supply the creative, unique and unusual!

So……as a distributor….are you going to get crushed or are you going to make it work? Rise up, get into new ideas and make yourself invaluable to your customers. 

To see all these great ideas Click to View Them!

POP custom shaped promotional pop out phone holder for tradeshows -

POP custom shaped promotional pop out phone holder for tradeshows –

pop socket media stand for promotional products trade shows

pop socket media stand for promotional products trade shows

new promo 2018 Spring peepers eyeglass cleaning system

new promo 2018 Spring peepers eyeglass cleaning system

square popsockets for trade show marketing

square popsockets for trade show marketing

keysmart for tradeshow marketing and b2b promotional products . Metal key organizer for smart key holder. Perfect for trade show and business marketing swag

keysmart for tradeshow marketing and b2b promotional products . Metal key organizer for smart key holder. Perfect for trade show and business marketing swag

email for info, prices and more.