The Top 5 reasons to get a logo on a folding straw

Last Straw is the folding reusable drinking straw sweeping the promotional products world. But why is it so popular?

It is always a bit of a head scratcher when something really takes off (i.e. fidget spinner) but at the heart of each trend there are reasons why it has taken off.

Reason #1 – The Turtle Video

The video below has been watched well over 40 million times. The scientists who found this turtle in distress noticed something stuck in it’s nose. Warning: contains disturbing images.

Reason #2 – Ban on Single Use Disposable Drinking Straws

Starbucks, McDonalds, Seattle, Vancouver and hundreds of countries and corporations and counting have decided to ban the single use disposable drinking straw.

 

Reason #3 – Emotional Appeal

More people will buy it than will use it. Yup, it’s one of those things that say “Hey… I want to help save the planet and here’s my proof!”

Reason #4 – Herd Mentality

I remember way back 18 months ago we were ahead of the curve on fidget spinners. I was telling people: “Keep this in your mind… people will want it!” They thought I was crazy… (we sold over 500,000 spinners in 4 months). Herd mentality had arrived.

Reason #5 – It’s the Right Thing to Do

Even if YOU do not think this is a good idea, a lot of people who have a finer tuned idea about the environment do think it is. In fact, another reusable straw company sold 80,000 units at $35 each. That’s proof enough.

 

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