In 2021 Custom Flash Drives are still incredibly popular! Here’s why!
It may seem counter intuitive that in the age of cloud based memory services such as Google drive, that businesses are still purchasing custom shaped flash drives.
A couple years ago the “wags and mavens” of the promotional product industry were predicting the death of the flash drive, but it did not happen. Here’s why we think the trend reversed.
Cheaper memory prices.
When I first started buying and selling memory drives in 2005 the cost to me for an 8 GB was about $25 USD each. Now that same drive costs way less than $5. The same decline in prices are attributed to all other memory sizes from 4 GB and up. In those sizes the price decline has been precipitous.
Custom shaped USB sales increase while stock flash drive designs decrease in sales.
Stock designs still outsell the custom shapes by shear numbers but by percentage of sales the custom shaped flash drive sales have risen by over 82% worldwide while stock designs have declined by 37% across the board.
Custom shaped flash drives are so amazingly creative that even if a recipient of a custom flash drive is not always going to use a drive (instead using Google Drive ) when they do use a flash drive they will always use the custom shaped one. It’s a conversation starter, its a position piece and perhaps more than anything, they are cool.
How to make a custom shaped flash drive.
If you are considering the idea of turning your product, idea or business logo into a custom shaped flash drive here are a few ideas to consider.
A Submarine or a tennis ball?
If your product, idea or business logo is long and thinner such as a submarine, that is a great shape to make a custom 3D flash drive. The internal parts of the USB memory are about 2 inches long, 3/4 of an inch wide and a 1/4 inch thick. This means that the custom shape must contain these parts. Any idea such as a car, submarine, water bottle, fork, fish, truck, ambulance, phone, person etc are the right shape for a cool custom flash drive.
On the other hand anything round or globe-like such as a tennis ball sucks to make a 3D flash drive. The short reason is simple, it is physically too big. Would you want a 2 inch round rubber globe flash drive? No.
Want to see what your idea looks like for FREE?
Easy answer, yes. Send us your logo and a few pics of what you want made to John@PromoCrunch.com and give us 24-48 hours for a free virtual design. Easy!
NEW promotional product ideas from China…
I just flew in from China and boy are my arms tired!
I want to reconnect as I have been in China over the last 10 days visiting 7 different factories and attending 2 major trade shows in China. I want to let you in on what’s new and what’s happening in the world of promotional products. Or as I like to say… Welcome to China!
We go to China so you don’t have to!
Maybe you think you want to go to China to find the latest and greatest in factory direct promotional swag for your clients? However, as I come to the end of my 30th or so trip to the Middle Kingdom, I would like to reflect on what it takes to really do China properly and how tough it is doing business with a country the same size as the USA and with 6 times the population!
Aside from the problems in dealing with a population of over 100 million crammed into an area the size of Florida (the cities of Shenzhen, Hong Kong and Guangzhou), there are a huge number of oddities unique to China to deal with. On this trip, the funniest one I came across was on a taxi trip.
In China a bad YELP review can cost you your life!
I was in a taxi in Shenzhen when the driver got a phone call. He pulled to a complete stop in the middle of 10 lanes of traffic and got out of the car to talk/yell on the phone for 8 minutes. Turns out the previous customer had forgotten his jacket in the cab and was threatening to leave a bad YELP review (Chinese Yelp) and in China a bad review will put you out of business (apparently).
After 8 minutes of the driver dodging traffic and yelling at the previous customer someone ran up to the taxi (the previous customer) and retrieved the jacket. The driver then got back in and off we went. Welcome to China.
The first new idea we came across is….
The reason I go to China as often as I do is to find new factory direct promotional ideas. I do this in a number of ways.
First, I walk two huge trade shows, one in Hong Kong and one in Shenzhen. Each day I walked just under 9 miles (as witnessed by my phone app).
I also visit a bunch of factories looking for ideas that no one else has. My goal is simple: find eye-catching products that are logo-viable.
The coolest new idea I saw is a collection of toasters and waffle irons that not only have the clients logo on them but can toast the logo onto the bread. These are very, very cool!
The second coolest new idea is….
Generally speaking, we don’t do bags. I usually find them way too boring and less than innovative. In my world I see many bag examples with crappy hardware, zippers and fabrics – all designed to come in at a price point that makes it “bound to fail”.
However, this collection of backpacks was so awesome we just had to get them into the line-up. What do you think? Email me and let me know!
The Art of the Deal… Chinese style!
The Trumpster has nothing on the Chinese. In fact, negotiating with the Chinese can either lead you to pull out your hair or capitulate to the deal. The following video snippet is of my factory manager and a new supplier haggling over the price and delivery of a new item.
This stellar deal making went on for about 25 minutes. In the end the price changed 4 cents! A win by Chinese standards!
Cool new idea #3 is…
The Sip Flip is a collection of folding and collapsible silicone water bottles, cups and coffee mugs. I LOVE this idea as it is eco-friendly, reusable and very eye-catching.
Breakfast…the most important meal of the day, except in China!
I am sure we all can agree that breakfast is the most important meal of the day. I love a great cup or four of coffee accompanied by a steaming bowl of oatmeal, fruit salad or perhaps a nice muffin, hot out of the oven. If this is your idea of a great way to start the day, then you are out of luck when visiting China.
China, world-renowned for great cuisine has somehow missed the boat when it comes to breakfast.
The most popular breakfast dish in China is this awful combination of chicken broth, macaroni noodles and sliced process ham. Yum… (uggh).
It was SO BAD I went to McDonalds!
The ‘western-style breakfast’ in China is so bad I actually went to McDonalds! Now you would think that a McDonalds here or a McDonalds there would all be the same wouldn’t you?
Not so fast! The following is the ‘happy go lucky McDonalds employee’ handing me my stone-cold egg McMuffin. My best advice if looking for breakfast while in China… go straight to lunch.
Cool new promo idea #4 is….
Puzzled by this? So was I… but after thinking it over, I know this could be huge.
There is a large movement in promo (and in life) to move away from digital ideas and towards more “analog” ideas. I see this where I live in the cafes that have a board game theme. In last year’s fidget spinner craze and in the trending ideas on social media that ask us all to “unplug.”
As we have a long history of doing custom shaped promos such as power banks, flash drives and others, the idea of making a custom shaped foam core puzzle in the shape of your clients product is very familiar.
Think of the idea below as a great example. (i.e.) The local Caterpillar dealer gets you to have us make one of their diggers done in a 3D puzzle complete with their logo on it. The end-user/recipient spends an hour “unplugged” making the puzzle and at the same time staring at the customers logo. Brilliant!
There is always that one weird idea that you find…
I really dig deep when I go to the shows and factories. I turn over every leaf and basket looking for new ideas to put your client’s logo on. This one was proudly displayed in the housewares section of the show. This makes me wonder what the rest of their house looks like?
I am also concerned on this one… where does the logo go?
More ideas to follow… stay tuned!
We have another 5 or so new ideas that I would love your opinion on. I will post these in the coming days. Thanks for your continued support and let me know how we can continue to be your best supplier!
Promo Motive – “We Do Weird Well!”
NEW Promo Ideas! Don’t Run Away!
New ideas are the lifeblood of the promotional products industry. End-users from all over the country are looking for new ideas from their distributors and Promo Motive is the SUPPLIER of these new ideas to Distributors.
In every business it easy to get in a rut. However, if you are a promo Distributor, getting in a product rut is a very bad idea. It is very common for Distributors to continue to go to the same old Supplier well and promote the same old Supplier ideas. Promo Motive is a supplier who does it differently. We concentrate on NEW ideas ONLY!
“Promo Motive: the Supplier Who Does Weird Well!”
New Idea #1 – Last Straw: the folding reusable drinking straw
New Idea #2 – PPR Wallet: the 100% recyclable Tyvek paper wallet
New Idea #3 – POP Phone Grips: the pop out phone stand for smartphone
Why pay too much? Click here to go to product page
New Idea #4 – Stainless Steel Straws: the set of reusable drinking straws
Best price on the planet! Click here to go to product page
New Idea #5 – Custom Socks: knitted or sublimated
Wanna know more? Call 888 908-1481 or email John@promocrunch.com
Why are you paying so much for your custom socks? Stop it!
At Promo Motive, we LOVE to explore the promotional products marketplace searching for great ideas, especially ones where the prices are way too high!
We specialize in getting Distributors a better factory direct deal. This week we ask the following question: “Why are you paying too much for custom socks? Stop it!”
There are 2 kinds of custom socks… Sublimated and Knitted!
Some suppliers like to make their most expensive product seem mysterious… *ooooo* …but when it comes to socks, there are 2 simple ways to get your logo on them.
Sublimated is simply a blank sock that has the ink/image printed directly into and onto the sock. If you have a logo or image that is super colorful, has bleeds or fades from dark to light etc., you’ll want a sublimated sock. See examples below.
Knitted logo socks are simply a sock where the logo is actually created while the sock is being knitted. Knitted sock logos need the logo to be solid colors (i.e. no bleeds and fades, no photographic images). The logo and layout should be more of a repetitive pattern or relatively more simple design than the sublimated.
We make it simple… both sublimated and knitted socks are the same price. The sock sizes (except knee highs) are the same and prices include FREE shipping. Wow, that was easy.
Minimum order 500 Pairs
500-999 units $3.78 each pair NET
1000-2000 units $3.48 each pair NET
Want more… call us at 1-888-908-1481 or email John@promocrunch.com
The Top 5 reasons to get a logo on a folding straw
Last Straw is the folding reusable drinking straw sweeping the promotional products world. But why is it so popular?
It is always a bit of a head scratcher when something really takes off (i.e. fidget spinner) but at the heart of each trend there are reasons why it has taken off.
Reason #1 – The Turtle Video
The video below has been watched well over 40 million times. The scientists who found this turtle in distress noticed something stuck in it’s nose. Warning: contains disturbing images.
Reason #2 – Ban on Single Use Disposable Drinking Straws
Starbucks, McDonalds, Seattle, Vancouver and hundreds of countries and corporations and counting have decided to ban the single use disposable drinking straw.
Reason #3 – Emotional Appeal
More people will buy it than will use it. Yup, it’s one of those things that say “Hey… I want to help save the planet and here’s my proof!”
Reason #4 – Herd Mentality
I remember way back 18 months ago we were ahead of the curve on fidget spinners. I was telling people: “Keep this in your mind… people will want it!” They thought I was crazy… (we sold over 500,000 spinners in 4 months). Herd mentality had arrived.
Reason #5 – It’s the Right Thing to Do
Even if YOU do not think this is a good idea, a lot of people who have a finer tuned idea about the environment do think it is. In fact, another reusable straw company sold 80,000 units at $35 each. That’s proof enough.
Distributors….here are your prices and other info… please contact firstname.lastname@example.org for more.
Looking to get your client’s logo on a folding reusable drinking straw but don’t know how to sell it?
Look no further as the LAST STRAW collapsible folding drinking straw is now available!
The Last Straw is the last word in eco-friendly promotional products. The Last Straw is specifically designed to be easily logo’d in up to 3 colors.
Available in 5 case and 5 straw colors the Last Straw is available today and sold through your local or regional promotional products specialist.
How to sell the Folding Reusable Drinking Straw: Last Straw!
If you think that selling a $5 net drinking straw is a tough sell think again. In fact, there are folding straws on the market that sell for $30 or more… Check out this Kickstarter program that sold over 80,000 units at $30 a piece!
“The sell on the folding straw is not about the function of it, it’s about the emotional appeal!”
This all started with a Turtle Video. The storyline is simple: ecologists and scientists working in Costa Rica come across a Turtle in distress. They pull it aboard and find a plastic straw stuck in its nose.
WARNING: Video has disturbing images.
After over 30 million views of this video and a greater understanding of how billions of plastic straws were ending up in the oceans and staying undegradable for up to 5000 years, cities and countries banned the sale and use of disposable plastic straws.
Read about cities and companies banning straws.
Seattle bans straw…read more...
Vancouver bans Straws…read more...
McDonalds Bans Plastic Straws…read more…
Huge 1000 location Bon Appetite bans straws…read more…
Alaska Airlines Bans Straws…. read more…
It’s not about why would you pay $10 for a straw, but more importantly it’s about what it says about a brand to have their logo on a folding reusable drinking straw. Your client’s logo on a LAST STRAW says that the client cares about the environment, is on top of the latest trends (meaning they are “in touch”) and lastly, but not least, they want to be seen as helping solve a recognized world problem and being a part of the solution.
Want help, FREE flyers, FREE virtuals or samples?
CALL US OR E-MAIL. WE LOVE TO TALK!
Call us anytime 7 days a week from 8 a.m.- 6. pm. Our toll free number is 1-888-908-1481 or email email@example.com.
The collapsible reusable straw stands poised to be one of the largest selling promotional products and b2b swag of 2018/2019.
What is a collapsible drinking straw?
The collapsible drinking straw was first conceived as a Kickstarter offering that went beyond the wildest expectations with an oversubscription rate approaching 15000%!
What is a collapsible straw?
There’s a lot of talk now about reducing our plastic use by banning straws and the promotional products industry is listening.
“Many of us already refuse plastic straws in bars, and have our own glass or stainless versions at home, but what happens when you’re out on the town or at the beach”
Sometime it’s not convenient to take a long straw around with you, especially as it will get dirty in your bag. This is what makes this invention is the world’s first collapsible, reusable straw – and it folds down into a handy case that clips onto your keychain, so you can take it anywhere. Don’t worry – it comes with a tiny cleaning rod, which also fits into the case. Freaking Genius!
Coming to Promo in the Fall of 2018!
The Last Straw is the final straw you and your clients will ever need. The collapsible straw comes on a keychain and is fully reusable.
The promotional product industry is going gaga over this idea. Prices, availability and all info will be released in the fall of 2018. For further info email us.