Posts

Custom shaped Promotional Products and Tradeshow Swag is a great way to make a big impression at your next tradeshow or business conference,. Turning your logo, service or product into a custom shaped flash drive, power bank, fidget cube or promo swag is an iconic way to brand. The idea is simple, we start out with pictures of your product or idea and then add your logo rendering it into a 3D virtual design. The client then either approves the design or makes design changes until the idea is perfect. Once approved we move into the molding and prototype process. In the final result the client gets an amazing custom shaped marketing piece that makes a huge impression on clients and staff alike.

Business During Covid-19

How to Succeed in Business During Covid-19

By now, it is apparent that the corona virus, Covid-19, is not going to just “miraculously disappear”. In fact, a good argument can be made to say that the virus is not only here for a good while longer but perhaps is here to stay in some as of yet, unforeseen manner and shape.

How do we know that the virus is here to stay?

The annual flu, which we are now more aware of, is a corona virus that has been around for several hundreds of years. In fact, the annual flu virus that raises its ugly head each fall and winter in what is called “flu season”, is simply an amalgam of the many flu strains from the past 100 or more years.

The 1918 Flu Pandemic is still with us.

The 1918 flu virus which killed as many as 50 million people worldwide, is still with us. In 2020, the seasonal flu we all are subject to, still contains significant remnants of the flu virus from 1918-1920 flu.

Here’s a great article we found on How to Market with Promotional Products. Read More…

The flu strain from 1918-1920 was (and still is) a corona virus, much the same as Covid-19 is. The reason the 1918-1920 flu virus “magically disappeared” is not so much magic as it is science. The science of corona viruses is that the virus mutates each year as it moves through the population. Sometimes getting more virulent and sometimes getting less virulent.

In short, the 1918-1920 flu corona virus simply became far less potent over time.  The 1918-1920 strain still exists today but only as a small part of the current 2020 seasonal flu.

Seattle policemen wearing protective gauze face masks during influenza epidemic of 1918 which claimed millions of lives worldwide (Photo by Time Life Pictures/National Archives/The LIFE Picture Collection via Getty Images)
Seattle policemen wearing protective gauze face masks during influenza epidemic of 1918 which claimed millions of lives worldwide (Photo by Time Life Pictures/National Archives/The LIFE Picture Collection via Getty Images)

What can we learn about how to conduct business in a pandemic from the 1918-1920 flu pandemic?

Looking at the history of the 1918 pandemic has taught us how we can succeed in business during these challenging times.

There are many things to consider and learn from our history in dealing with these huge events. We can consider the following events as a great way to learn. The 1918-1920 flu, the 1989 stock market crash, 9/11 and the 2008/2009 banking crisis, all Black Swan events.

However, for the purposes of this article on marketing, we are going to look at 3 simple lessons to be learned from these events, if we as businesspeople wish to succeed.

Stage 1 of the event. What businesses need to do.

Stage 1 of the pandemic/Black Swan event can be best described as the period of time where we are all pivoting to understand what the virus is, how it is affecting us and what we can do to get back to some assemblance of normal.

During this period, there are many things that a smart business marketer can and should do.

Firstly, review your current costs.

I will guarantee you that over the last few years if you are like most business marketers, you have incurred costs and ongoing expenses that you probably do not currently need or want.

This could include travel costs and travel memberships, extraneous marketing costs, perks for employees that are no longer pertinent and many more.

Make a list of what these expenses are ask yourself, “do I really need to spend on this?” and “does this expense still benefit my business?” You will be surprised at how much you can save.

Do not slash and burn your marketing budget!

One of the biggest mistakes businesses make during a Black Swan event like Covid-19, is to shutdown marketing.  Do not do this.

In other Black Swan events (ie 9/11, 2008/09 banking crisis) when markets changed dramatically from an unforeseen event, those businesses that shut down all marketing investment had a much, much harder time recovering than their competitors did. As Henry Ford once said, “Stopping marketing to save money is like stopping a clock to save time”.

“Stopping marketing to save money is like stopping a clock to save time”.

Henry Ford

Stage 2 of the event. What businesses need to do.

Stage 2 of the pandemic/event, is best described as the stage where you as a business owner now has a good understanding of your situation. This includes costs, revised revenue projections etc.

At this point in the pandemic/event when it comes to your marketing budget for promotional products the best thing you can do is to make sure that all employees and customers see that you are behind the move to suppress the virus. This means 2 things. Masks and hand sanitizer.

Why Masks?

Simply put, science has proven that masks will suppress the spread of the virus from being transmitted orally/nasally. The amount of the virus (and other gross stuff) spread simply by talking to each other in close proximity is staggering. A mask will greatly reduce this spread.

fitness promotional products see through clear vinyl masks
fitness promotional products see through clear vinyl masks

Why Hand Sanitizer?

We touch our face a minimum of 150 times a day. Crazy right? But, once again science has proven this. The reason we use hand sanitizer is so that the virus we pick up on our hands from surfaces and then inadvertently transmit it to our mouth and nose is killed. Self-infection of Covid-19 may very well be proven to be the most common way we get sick.

2 ounce gel formula 75% alcohol hand sanitizer fitness promotional product
2 ounce gel formula 75% alcohol hand sanitizer fitness promotional product

Stage 3 of the event. What businesses need to do.

Stage 3 of the event and how to tackle it in business is best described as the time period where we have gotten our PPE in place. Our customers and our staff are protected and we are now looking at how to rebuild the business that we lost during the initial pandemic stages.

The first thing to remember is to “Think Differently”. If your competitors have stopped marketing, you should reboot your marketing. If your competition is running scared, you need to look bold.

If you look at the historical data and empirical evidence from previous Black Swan events such as 9/11, the 1989 stock market crash and the 2008/2009 banking crisis you will clearly see that those business who waited to restart their marketing either failed altogether to restart or were very, very slow to recover, allowing their competition to take some of their market share.

Marketing in tough times more important than marketing in good times.

It is always a bit of mystery to me when I speak with businesses about their marketing plans. They are all “gung ho” when business is booming and then they “pull in their horns” when times get challenging. This is the exact opposite of what you should do.

Marketing in good times is easy. Your revenues are up and there is lots of extra money for marketing. The problem with this idea is that for every dollar you spend marketing in good times your net gains are actually rather small. The market forces are already in play to your advantage. Consumers are already spending more.

Marketing in tough times is more important and more effective. In tough times many of your competitors will pull back. This means that an aggressive marketer now has more room to make an impression on the customers.

“For every $1 dollar spent on marketing during tough times, there is a $3 return on marketing investment over the next 3 years”

Does all of this information make sense to you?

If you find these insights helpful and want to learn more on how we can help you to market your business, in tough times as well as good ones, call 1-888-908-6932. Email us.

Tiffany shaped 3D Usb Flash Drive | Wholesale Promotional Product| Promo Crunch, The World's best custom shaped flash drives

Tiffany the Jeweler gets a custom flash drive designed.

New York’s Iconic Jeweler, Tiffany’s Commissions Custom Flash Drive.

Tiffany combines tech and bling in their custom flash drive.

Iconic NY jeweler Tiffany’s has commissioned us to design and produce a 16 GB flash drive that is in keeping with their high brand standards and brand identity.

To be used in both retail and online settings along with use as a customer loyalty piece this highly chromed, deeply etched and laser engraved metal custom flash drive is both weighty and rich in elegant details.

“The work on this piece was painstaking but the results were well worth it!”

“The design, simple to look at, required a huge amount of attention to detail. The kerning of each letter and symbol required microscopic measurements. We  enjoyed the challenge of this work and despite the fact it took twice as long as a normal order to produce the results are well worth it” states John Graham.

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

 

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

Who knew Funeral Directors were this much fun?

Funeral Directors get a Casket shaped flash drive for their annual convention.

Custom casket flash drive, just don’t call it a coffin.

Lately I have had 3 or 4 inquiries and a couple of orders for a casket shaped flash drive. As I am able to do, I stuck my foot firmly in the mouth each time I fielded an inquiry as I referred to it as a “coffin shaped flash drive”.

I was told by each inquiry that “we don’t use the word coffin anymore and prefer casket or funerary, it is more sensitive!”

The Funeral Directors who was making the inquiry then went on to regale me with a few ribald stories of what happens at the convention. The assured me that behind closed doors or on their downtime they were fun loving folk who definitely did not deserve the reputation of being morose.

I was told by each inquiry that “we don’t use the word coffin anymore and prefer casket or funerary, it is more sensitive!”

I learned lots about the funeral business and the way they market their services to one another. I also learned, never call it a coffin, its a casket!”

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

Promo Crunch. Home of The worlds best custom molded 3D USB flash drives. Turn your logo or product into a custom shaped flash drive for promotional marketing

New Ideas are the Lifeblood of the Promo Industry

NEW Promo Ideas! Don’t Run Away!

New ideas are the lifeblood of the promotional products industry. End-users from all over the country are looking for new ideas from their distributors and Promo Motive is the SUPPLIER of these new ideas to Distributors.

In every business it easy to get in a rut. However, if you are a promo Distributor, getting in a product rut is a very bad idea. It is very common for Distributors to continue to go to the same old Supplier well and promote the same old Supplier ideas. Promo Motive is a supplier who does it differently. We concentrate on NEW ideas ONLY!

 

“Promo Motive: the Supplier Who Does Weird Well!”

 

New Idea #1 – Last Straw: the folding reusable drinking straw

Folding reusable drinking straw for your logo or promotional marketing

Click here to go to product page

 

New Idea #2 – PPR Wallet: the 100% recyclable Tyvek paper wallet

get yourr logo or business marketing message on a water proof tyvek paper wallet. Wholesale pricing on this fully imprintable tyvek paper wallet.

Click here to go to product page

 

New Idea #3 – POP Phone Grips: the pop out phone stand for smartphone

custom pop phone grips

Why pay too much? Click here to go to product page

 

New Idea #4 – Stainless Steel Straws: the set of reusable drinking straws

promotional stainless steel drinking straw

Best price on the planet! Click here to go to product page

 

New Idea #5 – Custom Socks: knitted or sublimated

custom socks christopher walken promotional product

Click here to go to product page

 

Wanna know more? Call 888 908-1481 or email John@promocrunch.com

Why ASI is bad for your business

We believe that only using ASI or PPAI search for your business is a bad idea.

Here’s why!

We have been a supplier for 20 years and there are some secrets about ASI that most distributors don’t know. It is important to know so you can make more sales and make more money.

Here are a few key things you need to be aware of.

#1 – When you see ANY search result it is PAID to be placed there by the supplier

When using product searches on ASI or PPAI you may not be seeing the best, most popular or most innovative products at all. You are simply seeing what was paid to be seen!

Suppliers pay on average 60K a year for product placement. A few years ago I bought half of 1 day a week’s banner. It cost $1500 PER DAY!

Folding reusable drinking straw for your logo or promotional marketing

#2 – The average age of end users is 35 while the average ASI distributor age is 57

There is a disconnect in the age gap that is most apparent if Distributors ONLY use ASI and PPAI search.

As a supplier, every day I get inquiries from Distributors looking for “something their client found online!” The end user wants something unique and unusual. They don’t always want the same thing, again… and again. You need to look elsewhere!

popsocket for promo, tradeshow and b2b marketing swag

#3 – If you only use ASI and PPAI search, what advantage do you have over your competitor?

It may seem obvious, but if you and the Distributor down the street get the same inquiry for the same general product what advantage do you have? Isn’t it then only down to price?

In the internet age, Distributors need an advantage to beat out their biggest competitor: the end user!

If you keep presenting the same old ideas as your competitor down the street you will continue to encourage the end user (remember they are 35 and web-savvy) to buy online and NOT from you.

“It’s time to think differently!”

set ups are a scam

What do YOU think?

Does this make sense to you? Is this intriguing? Is this an idea you want to explore? Join the many hundreds of other innovative forward thinking Distributors who are looking for something different.

 

“We Do Weird Well!”

 

New promotional product ideas for 2018

 

Call 1-888-908-1481 or email John@promocrunch.com

 

custom shaped promotional products

Folding Reusable Drinking Straw in Maui

Maui hosts Last Straw photo shoot

Maui is the home of the Sea Turtle and also the place for our latest photo shoot of the Last Straw.

Sometimes product research can be tough and grueling work. Just not this week. 🙂 This week we are in Maui taking product shots. Here are a few of our new folding reusable drinking straws.

If you would like to send these to customers email john@promocrunch.com or simply right click on the image and save to your desktop. If you have a MAC I have no idea how to help. Aloha!

folding-reusable-drinking-straw-for-logo-swag

folding-reusable-drinking-straw-for-logo-swag-and-b2b

collapsible-folding-drinking-straw-for-b2b-logo

last straw folding reusable drinking straw

folding-reusable-drinking-straw-for-promo

Looking to get your client’s logo on a folding reusable drinking straw but don’t know how to sell it?

Look no further as the LAST STRAW collapsible folding drinking straw. Now available at Promo Motive!

The Last Straw is the last word in eco-friendly promotional products. The Last Straw is specifically designed to be easily logo’d in up to 3 colors.

Available in 5 case and 5 straw colors, the Last Straw is available today and sold through your local or regional promotional products specialist.

collapsible-folding-drinking-straw-for-b2b-logo

How to sell the Folding Reusable Drinking Straw: Last Straw!

If you think that selling a $5 net drinking straw is a tough sell think again. In fact, there are folding straws on the market that sell for $30 or more… Check out this Kickstarter program that sold over 80,000 units at $30 a piece!

“The sell on the folding straw is not about the function of it, it’s about the emotional appeal!”

First point:

This all started with a Turtle Video. The storyline is simple: ecologists and scientists working in Costa Rica come across a Turtle in distress. They pull it aboard and find a plastic straw stuck in its nose.

WARNING: Video has disturbing images. 

Second Point:

After over 30 million views of this video and a greater understanding of how billions of plastic straws were ending up in the oceans and staying undegradable for up to 5000 years, cities and countries banned the sale and use of disposable plastic straws.

Read about cities and companies banning straws.

Seattle bans straw…read more...
Vancouver bans Straws…read more...
McDonalds Bans Plastic Straws…read more…
Huge 1000 location Bon Appetite bans straws…read more…
Alaska Airlines Bans Straws…. read more…

Third Point:

It’s not about why would you pay $10 for a straw, but more importantly it’s about what it says about a brand to have their logo on a folding reusable drinking straw. Your client’s logo on a LAST STRAW says that the client cares about the environment, is on top of the latest trends (meaning they are “in touch”) and lastly, but not least, they want to be seen as helping solve a recognized world problem and being a part of the solution.

last straw folding collapsible straw for sale now. Wholesale bulk promotional orders

Want help, FREE flyers, FREE virtuals or samples?

CALL US OR E-MAIL. WE LOVE TO TALK!

Call us anytime 7 days a week from 8 a.m.- 6. pm. Our toll free number is 1-888-908-1481 or email ideas@promomotive.com.

folding straw coded distributor prices