There is no doubt about it, fidget cubes are huge at both a retail and promotional level.

What is up for discussion is the following questions:

Are fidget cubes a fad or a sign of something else still to come?

Fad? No two ways about it. This is a fad. It meets the meaning of a fad by all definitions. On this one side of the question there is no discussion. 

Is it a fad that will morph into something more?

On this point the evidence is in and after careful analysis the evidence strongly points to fidget cubes as a new and emerging trend and category with a long way yet still to go. Why? Compiled from a variety of sources including Scientific American, Psychology Today and Ad Week  the overarching evidence points that the fidget cube fad is here to stay and will continue to grow!

Stay tuned for the more on the latest fidget cube, the sleek and sophisticated cousin of the original fidget cube, the spin cube!