Nobody likes it but apparently if you want results, it works!
In the world of marketing, promotional products and business 2 business (b2b), it turns out your Mother was right.
It seems that people are so inundated with passive messaging that they are overwhelmed and find themselves unable to make a decision.
However, when that same message was “nagged” if you will, the response rate was nearly double!
In the current marketing milleu it is more common to “passively wait” for the client to make a decision. Apparently this is WRONG.
So, in short, if you want sales, a decison or movement on an idea or promotion, you need to nag a little more…….so the answer is…
Your mother was right!