The Cure for Angry Client Syndrome

We have all been there. That client you just can’t seem to please.

You sell them something inexpensive, something they had a success with last time……and still, they are unsatisfied!

After doing this for 20 plus years I have found the following to be true!

1. INVOLVE the client in the design  of the product.

“Clients love to put their input into the promotion. After all, if they help design it they are likely to LOVE IT!”

2. Go CUSTOM.

“Clients want to see their name/brand on something no one else has!. How embarrassing it must be to take your giveaway to the next tradeshow and it’s the same as the booth next door etc”

3. Make a STATEMENT.

“Standing out from the crowd is important. If your client is a manufacturer of valves for pipelines it’s not easy to be exciting. So make their PRODUCT into a custom shaped PROMOTIONAL PRODUCT, such as a custom flash drive, custom power bank , cable or bluetooth speaker. Then they will be making a statement!”.

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