Posts

Having a Hard Time Understanding Your Younger Customer

Let’s Face It! The average age of Promo Distributors according to ASI is 57. No wonder you are struggling to understand your younger buyer. The dreaded Millenial!

I have been in this business for nearly 25 years so I am not a millenial. However, I have Millenial kids and and have a very young innovative approach to the promo business.

In regards to Millenials and promo there are a few earth-shaking changes that us older promo people need to consider.

  1. Millenials want something new. Millenials are not going to repeat their pen order with the same logo and same pen for the next 10 years. You better get used to this idea because if you rely on repeats year after year you are out of luck.
  2. Millenials do not want what they predecessor bought. Even if what the predecessor bought worked, the Millenial will not keep on doing it. Best to stop trying to push them in this direction.
  3. Millenials want what is happening at retail for promo. Fidget Cubes, Popsockets, Fidget Spinners are all great examples of retail trends for promo. If you are not on-trend you will get crushed.

We Do It Differently, “We Do Weird Well!”

We specialize in the unique and the unusual, the trending and the social media savvy……in short we know what Millenials want. Don’t believe me? You sure you want to take that risk?

Here is what is trending. NOW! Call 888-908-1481 for info or email me John

square popsocket style media stand for promo, tradeshow and b2b marketing swag. Ge

custom socks logo socks promotional product swag

keysmart quick key key organizer for tradeshows

pop media stand for trade show and business marketing. Wholesale bulk promotional product aka swag

infinity cube for marketing and trade show logo

promotional products online set to crush ad specialty distributors

Promo Distributors Get Crushed in 2018.

Promo Distributors Get Crushed by Not Being Innovative!

I have been on the supply side of this business for 25 years. In the past 15 years (as a supplier) I have become a total stats geek. This has given me some insights.

I have watched our industry change significantly and have some information that I think our Average ASI Distributor should pay attention to.

If not…..well….they may get crushed!

Point forms (as who has time to read ?)

  1. The average age of distributors is now 53 years old (ASI stat).
  2. The average age of marketing managers is 34 years old (AD Weekly)
  3. Millenials are very comfortable buying online ( Amazon press release 2017 states 87% of Millenials will buy online) 
  4. Distributors tend to sell in their comfort zone….”He’s a T-shirt guy, or he’s a Mug Guy” are common phrases to our industry.
  5. T-shirts and Mugs are easy to find online. 

If you take into account all of the above irrefutable points you will come to the following conclusions.

  1. The marketing managers of today are comparing you to what they find online. They are MORE COMFORTABLE buying online than they are in dealing with you face-to-face! Say what you want about “personal touch and service”, Millenials hate face to face and feel more comfortable texting and ordering online.
  2. You need to get outside of your comfort zone (“He’s a T-shirt guy, or he’s a Mug Guy”) and get some new ideas in front of your clients. 

Here is where I come into play.

I don’t supply the boring things….I supply the creative, unique and unusual!

So……as a distributor….are you going to get crushed or are you going to make it work? Rise up, get into new ideas and make yourself invaluable to your customers. 

To see all these great ideas Click to View Them!

POP custom shaped promotional pop out phone holder for tradeshows -

POP custom shaped promotional pop out phone holder for tradeshows –

pop socket media stand for promotional products trade shows

pop socket media stand for promotional products trade shows

new promo 2018 Spring peepers eyeglass cleaning system

new promo 2018 Spring peepers eyeglass cleaning system

square popsockets for trade show marketing

square popsockets for trade show marketing

keysmart for tradeshow marketing and b2b promotional products . Metal key organizer for smart key holder. Perfect for trade show and business marketing swag

keysmart for tradeshow marketing and b2b promotional products . Metal key organizer for smart key holder. Perfect for trade show and business marketing swag

email for info, prices and more.