Promo Distributors Get Crushed by Not Being Innovative!

I have been on the supply side of this business for 25 years. In the past 15 years (as a supplier) I have become a total stats geek. This has given me some insights.

I have watched our industry change significantly and have some information that I think our Average ASI Distributor should pay attention to.

If not…..well….they may get crushed!

Point forms (as who has time to read ?)

1. The average age of distributors is now 53 years old (ASI stat).
2. The average age of marketing managers is 34 years old (AD Weekly)
3. Millenials are very comfortable buying online ( Amazon press release 2017 states 87% of Millenials will buy online) 
4. Distributors tend to sell in their comfort zone….”He’s a T-shirt guy, or he’s a Mug Guy” are common phrases to our industry.
5. T-shirts and Mugs are easy to find online. 

If you take into account all of the above irrefutable points you will come to the following conclusions.

1. The marketing managers of today are comparing you to what they find online. They are MORE COMFORTABLE buying online than they are in dealing with you face-to-face! Say what you want about “personal touch and service”, Millenials hate face to face and feel more comfortable texting and ordering online.
2. You need to get outside of your comfort zone (“He’s a T-shirt guy, or he’s a Mug Guy”) and get some new ideas in front of your clients. 

Here is where I come into play.

I don’t supply the boring things….I supply the creative, unique and unusual!

So……as a distributor….are you going to get crushed or are you going to make it work? Rise up, get into new ideas and make yourself invaluable to your customers. 

To see all these great ideas Click to View Them!

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